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Digital Marketing Certification Program | January 07,2023 |
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Wordpress Website designing Specialist |
January 21,2025 |
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Social Media Marketing Specialist Course |
Feb 04,2023 |
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SEO Specialist Course |
Feb 25,2023 |
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Google Ads Specialist Course |
March 18,2023 |
| Enquire Now | Content Writing Specialist Course |
April 15,2023 |
SEO is arguably the most difficult and lucrative marketing practice. SEO
unlocks the full potential of your marketing efforts by combining data,
analytics, content marketing, HTML expertise, and technical site
optimization. This SEO course covers all of these essential abilities and
how they work together to form an efficient marketing strategy.
Professional career training can be one of the most important and valuable investments you’ll ever make.

● What is SEO and why is it important?
● Types of SEO
● Difference between on-page & off-page SEO
● How do search engines work?
● Google SERP
● Crawling, indexing, and ranking
● What are keywords?
● Types of keywords
● Long-tail and LSI keywords
● How to do keyword research?
● Keyword research tools
● Keyword optimization
● Title tag
● Meta description
● How to use heading tags?
● Role of keyword density in content
● Anchor text
● What is the bounce rate?
● What is keyword stuffing?
● Plagiarism checker
● Keyword prominence, proximity, and cannibalization
● Image optimization (alt tag, title, compression)
● How do permalinks matter in SEO?
● SEO-friendly URLs and structure
● Subdomains
● Breadcrumbs
● The golden rule for first-page ranking
● Practical assignment
● Introduction to technical SEO
● HTML sitemap vs XML sitemap
● Sitemap creation
● Robots.txt file
● Canonical tag optimization
● Best practices for 404 error pages
● 301/302 URL redirection
● Schema markup and structured data
● Role of Open Graph tags in SEO
● W3C validation
● JavaScript and CSS optimization
● How to increase page loading time?
● How to perform an SEO audit of a website?
● Introduction to off-page SEO
● What are backlinks?
● Importance of backlinks in SEO
● Inbound vs outbound links
● What is link juice?
● Do follow vs no-follow backlinks
● How to build quality backlinks?
● What are Domain Authority (DA) and page authority (PA)?
● Search Engine Submission
● Free classified submission
● Image submission
● PDF submission
● Social bookmarking
● Forum posting
● Guest blogging
● Social bookmarking
● Press release submission
● Infographic submission
● Web 2.0
● Article submission
● Video submission
● Q&A submission
● Introduction to Google Analytics
● Setting up Google Analytics
● How to link a website to GA?
● Dashboard overview
● Real-time reports
● Audience reports- Overview, active users, lifetime value report
● Acquisition report
● Behavior report
● How to track conversion
● Creating goals and funnels
● Creating remarketing audience
● Creating custom dashboards and reports
● Creating trackable links with UTM parameters
● Integrating Google Search Console and GA
● Introduction to Google Search Console
● How to integrate a website to Search Console?
● Performance and URL inspection
● Sitemaps and coverage
● Enhancement reports
● Security and manual actions
● Breadcrumbs
● URL removal and disavow
● Core web vitals
● Page speed
● Sharing user access
● How to use Moz for SEO analysis of a website?
● How to use Ahrefs for content ideas?
During the online SEO training, you will gain practical experience by
working on live websites. The practice encompasses all techniques for
search engine optimization.
The best aspect of our course is that we cover advanced SEO techniques that the majority of institutions overlook. This is beneficial for both novice and advanced SEOs.
The entire SEO course in Ontario is taught by an SEO professional with more than ten years of experience in the field who generates millions of organic website visitors.
You have nothing to worry about in terms of your SEO career, as we assist you in finding rewarding employment opportunities.
After completing the full SEO course , you will receive a certificate from Ontario’s premier digital marketing institute, allowing you to easily obtain well-paying employment opportunities.

“We appreciate the significance of our role in creating your future and are committed to tackling the task. I ensure that every student at IIBS receives a first-rate education that is enhanced by real-world applications and great employment prospects. I wish you a prosperous and secure professional future.”
We are proud to have positively influenced the career foundations for thousands of learners across Canada.
